We know–acronyms. Here’s the breakdown: A major music industry foundation and a renowned audio tech foundation have hooked up. The Technical Excellence and Creativity (TEC) Foundation has hitched its wagon to the National Association of Music Merchants (NAMM) Foundation. NAMM’s acquisition of TEC is a strategic move to meld the best of the technological and music industry nonprofits, expanding their collective artistic and philanthropic reach in the worlds of pro audio, live sound, recording and music.
We’ve had the pleasure of gawking at the freshest crop of music-related gear on the block the last couple Januarys at the NAMM show. And NAMM is also where we’ve had the pleasure of gawking at the highly esteemed award-winners at the prestigious TEC Awards show, which honors musicians whose innovative creative achievements have embraced and promoted technology. At the 2012 TEC Awards we saw Steve Vai give a humble acceptance speech before tearing it up on guitar for the crowd. This year a laid-back Pete Townshend graciously accepted his award, then joined the house band onstage for a few rousing verses of “Let My Love Open the Door.” All that after a couple hours celebrating all manner of technical achievements in live sound and pro audio and all as part of the NAMM show.
We like these two together. Check out the press release below to read what they have to say about their new partnership:
TEC Foundation Joins NAMM
Move ensures TEC’s long-term growth and stability, while strengthening NAMM’s commitment to the pro audio, live sound and recording segments
CARLSBAD, Calif., (April 29, 2013) – The TEC Foundation for Excellence in Audio has formally entered into an agreement to become part of the National Association of Music Merchants (NAMM), strengthening the important work of both non-profits and the NAMM Show. All TEC activities, including the Technical Excellence & Creativity Awards, will join other marquee activities, events and efforts within the NAMM Foundation portfolio including the Museum of Making Music, research projects, the Support Music Coalition and global public service campaigns.
The NAMM Foundation will present the annual TEC Awards event starting in 2014. The Awards, which honor outstanding achievement in audio technology and production, were founded in 1985 and have been held at the NAMM Show since 2011, with NAMM as the presenting sponsor. NAMM Show exhibitors will now find even more value in the show as this arrangement strengthens the pro audio, live sound and recording segments of the NAMM Show.
“The inclusion of TEC within the NAMM Foundation further unites the important technical and creative communities within the music industry in a way that authentically showcases both worlds,” said Joe Lamond, president and CEO of NAMM. “This relationship will strengthen the NAMM Show by bringing more of the key stakeholders from pro audio, live sound and recording together with other segments of the music industry every January.”
In addition to the TEC Awards, the NAMM Foundation will oversee TEC Foundation activities including the Les Paul Award and other philanthropic activities designed to support and grow the pro audio, live sound and recording world.
“TEC’s partnership with NAMM has not only raised the bar artistically for the TEC Awards, but also highlighted the importance of audio technology to music-making in the twenty-first century,” said TEC Foundation president, Hillel Resner. “TEC is committed to continuing to support the pro audio world and related constituencies as part of the dynamic NAMM environment throughout the years to come.”
Highlights of the TEC Awards include the TEC Awards Hall of Fame recognizing producers, engineers and other technical professionals; the Les Paul Award honoring famed musical artists, including past winners Pete Townshend, Stevie Wonder and Bruce Springsteen; and the TECnology Hall of Fame recognizing inventors, audio products and innovations that have made a significant contribution to the advancement of audio technology.
The NAMM Foundation, a non-profit supported in part by the National Association of Music Merchants and it’s nearly 9000 members from the global music products industry, works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit www.nammfoundation.org.
Founded in 1990, the TEC Foundation for Excellence in Audio is a 501c3 public benefit corporation, dedicated to recognizing and furthering excellence in audio, video, music and other communications media arts. The Foundation’s signature program is the Technical Excellence & Creativity (TEC) Awards, honoring outstanding achievement in audio technology and production. The Foundation endows scholarship programs and TEC scholarships to deserving students and educates professionals and the public about the preventing noise-induced hearing loss. Please visit http://tecfoundation.com/.