Apple CEO Tim Cook says Maps app will get better

It’s not often that Apple makes big mistakes, and it’s not often that Apple admits them and publicly encourages customers to use other alternatives, but Apple CEO Tim Cook writes an open letter to customers today doing both things.

Apple has come under major fire from bloggers and tech press and users after releasing its new iOS6 mobile operating system’s new maps application. The maps app has caused frustration with users getting lost or the app not having streets where they should be or directing people to destinations that don’t exist.

Apple is working on the app, which is awful good when it works, to improve it. Meanwhile, Cook urges users to use other apps in the meantime.

Here is the letter:

To our customers,At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Storelike Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

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