More U.S. consumers are now using smartphones for shopping than personal computers.
A new study from Demandware, an e-commerce software provider, shows smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of 2016. Computers were a tick behind at 45 percent.
The company projects that the
smartphone will account for 60 percent of e-commerce visits by the end of 2017. Make sense, phone screens are getting larger and larger and folks are on the go more. Cell phones are easier to fire up and in many cases simpler to use. With finger-print pay systems becoming popular, you can shop anywhere, anytime, not just when you get home.
Amazon must be loving this.