DirecTV to bring expanded Masters’ Coverage starting Thursday

DirecTV constantly pushes through some neat innovations and its new DirecTV Anywhere iPad app is pretty sweet, too (though we’d like to be able to see live TV). DTV Anywhere allows iPad users who are DirecTV subscribers to see some TV content on their iPad, via WiFi or 4G or 3G or LTE cellular networks.

One of the older innovations is expanded Masters’ Tournament coverage and the satellite company is again delivering beginning Thursday.

Fans can follow a featured group (think Tiger Woods, think Phil Mickelson, think Rory McIlroy) as well as coverage of certain holes and much more. Best of all, it’s all in glorious HD. And it’s free.

Here’s the press release.

EL SEGUNDO, Calif., March  28, 2012 – DIRECTV swings into another season of expanded, interactive golf coverage April 5-8 with the 2012 Masters Tournament, offering fans a unique, in-depth viewing experience that is the next best thing to a patron badge at golf’s most prestigious event.

Combining CBS Sports’ and ESPN’s live HD coverage of the Tournament, DIRECTV’s “Masters Mosaic” interactive TV application and six-channel Masters Mix will immerse fans in the atmosphere of the fabled Augusta National Golf Club, allowing them to more closely follow the world’s best golfers as they vie for the coveted Green Jacket.

The Masters Mix Channel, available only on DIRECTV, offers fans six views of the Tournament: the main CBS Sports/ESPN feed; two Featured Group channels; Amen Corner; holes 15 and 16; and “Masters in Depth,” along with a continuously running leader board featuring live tee times, scoring and leaders’ locations on the course. Each extra channel of coverage is fully produced with its own announcers.
Viewers will also have access to the following interactive menu of features 24 hours a day throughout the tournament on any of the six Masters channels:
·         Top Five Leaders – displays the top five current scores against par.

·         Leader Board – provides information on all the golfers in the field including players’ hole-by-hole stats through the Scorecard feature, displaying greens hit in regulation, driving distance, putting average for each player in the field, and will include current and previous rounds. And a new customizable leader board lets fans select their favorite player and place them on top of the board to more easily track their scores.

·         Highlights – allows viewers on-demand access to the previous round’s highlights as well as five golfer-specific highlight packages focusing on the top two leaders and three notable players in each round.

·         Course Tour – provides fans with a birds-eye video of each hole.

·         Masters Quiz – challenges fans with 10 questions, refreshed daily, about the history of the Masters and Augusta National, and the day’s action on course.

“We’re thrilled to continue our association with the Masters Tournament, CBS Sports and ESPN to create another spectacular viewing experience for golf fans,” said Tony Goncalves, senior vice president, Product Management, DIRECTV.  “The Masters Mosaic offers fans who love the game a whole new way to watch the Tournament and feel the aura of Augusta, and it’s only on DIRECTV.”

DIRECTV’s Tournament coverage will also include the 2012 Masters Preview Show premiering April 2 from 8:30 a.m. to 9:00 a.m. ET on its exclusive Audience Network. CBS Sports announcer Ian Baker Finch talks with the world’s No. 1-ranked player Luke Donald, who offers exclusive insights on the 2012 Masters Tournament – only on DIRECTV.  The 2011 Masters Official Review Show will also premiere on the Audience Network on April 2 from 7:30 a.m. to 8:30 a.m. ET.  All video highlights and a course tour will be available on DIRECTV On Demand.  DIRECTV will also air 3D coverage of the Tournament on ESPN 3D (Channel 106).  For details on all Tournament coverage visit www.directv.com/masters.

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