Can a videogame really make more dough in its first week than the Avengers blockbuster movie?
Yes, and there are a whole lot of teens who are filling up GameStops around the country.
“Consumer demand and excitement for ‘Halo 4’ is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of ‘Halo 4’ make it the biggest ‘Halo’ launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”
Turns out that the new “Halo 4” videogame is on track to reach $300 million in global sales in its first week. That would make it the biggest “Halo” launch ever and the biggest entertainment launch of the year.
In 24 hours, Halo did $220 million plus worldwide.
What’s that beat?
That tops first day totals for “Harry Potter and the Deathly Hallows: Part 2,” and the biggest movie of 2012, “The Avengers” – based on U.S. sales alone.
To date, the Halo franchise has racked up sales of $3.38 billion and users have spent more than 31 million hours online playing Halo 4 so far. That pushes the total number of Halo playing hours to over five billion.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”
Halo was released Nov. 6 at midnight madness store openings around the world. More than 10,000 retail stores in 40 countries sold the game.
Halo was developed by Microsoft studio 343 Industries exclusively for the Xbox 360, and continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe.
The standard edition of “Halo 4” will be available for $59.99 (U.S. ERP 3), and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for $99.99 (U.S. ERP). Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for $399.99 (U.S. ERP) and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for $59.99 (U.S. ERP). In addition, players can purchase the “Halo 4” War Games Map Pass for $24.99 USD (2,000 Microsoft Points), which provides access to three upcoming War Games map packs as they become available in December, February and April, and represents a savings of more than 15 percent versus purchasing the packs individually.