New Apple CEO Tim Cook took to the stage at Apple’s headquarters in Cupertino, CA, dressed in a blue button down shirts and blue jeans to lord over one of the most important product introductions in the company’s history.
Steve Jobs has retired and this is Cook’s show now. He introduced the new iPhone, which will be called the iPhone 4S. It’ll have the A5 chip that powered the iPad and Apple says it will be two times faster than the iPhone 4 with up to seven times the graphics performance. The 4S will be a dual-network phone “world phone,” with a GSM chip that supports AT&T’s network and a CDMA chip which will support Verizon. Users on either network can roam now outside the country.
The back of the phone is still glass. It will not work on 4G networks, but it will bring a new service that might change the industry.
Apple also introduced “Siri,” which allows you ask (more than) basic questions into your phone and get answers. It’s a lot like having a digital personal assistant. During a demo, someone asked “Give me directions to Hoover Tower.” Siri brought up the Maps app and showed the route. A calendar appointment was made simply by talking. And with the phone in a pocket, a text comes through. A user can ask Siri to read the message, while the user is wearing a handset.
The message asked about a meeting. The user asked Siri if he had any appointments. Checking his calendar, Siri said no. Then the user said, “Reply, ‘I can do Friday.'” The return text is sent. Later, Apple showed a video of man running — and changing an appointment via Siri — without losing stride.
The phone also supports voice dictation. Siri works for English (U.S. , U.K., Australia), French and German. More languages are coming and the service is in beta (still developing) at release.
It’s all kind of Star Trek like.
Apple claims the new phone will deliver eight hours of 3G talk time, six hours of 3G web browsing or 9 hours of Wi-Fi web browsing, 10 hours of video and 40 hours of music. Download speeds are two-times faster than the iPhone 4.
The new iPhone will switch between two antennas to transmit and receive which will result in improved call quality for users, Apple said.
The new camera will allow for 33 percent faster capture speeds and uses an 8-megapixel sensor, compared to the 5 megapixel in the iPhone 4. That will result in a 60 percent boost in performance and the new lens will allow for 73 percent more light. The phone will shoot 1080P video with technology built in to make shooting and watching videos better like image stabilization and noise reduction.
In the demo, an Apple rep said “to many customers this will be the best still camera they’ve ever owned and the best video camera they’ve ever owned.”
Using a demo of a complex-looking videogame called “Infinity Blade,” Apple showed off the power of the new phone saying it can do things that are not available on home console gaming machines. And if you have Apple TV, you can wireless stream games to the TV via AirPlay.
Held in a much smaller room than in the San Francisco hall the company normally uses, Cook said the campus was like a second home to many Apple employees, and having the event on campus Town Hall felt like inviting the media into their homes.
He talked about the Macbook Air computer and a new store in Hong Kong where Apple sold more Macs on opening day than any other Apple store in the world. He mentioned there are 357 stores in 11 countries and said he’s going to talk about four products that are featured in all of them:
1. Cook said the MacBook Pro and iMac are the top selling notebook and desktop computers in the U.S., adding that Mac’s platform has grown 23 percent since last year compared to four percent for the PC. Cook said Apple is nearly 60 million Mac users worldwide.
2. He spoke about iPod, which is 10 years old this month. There have been 300 million sold. Sony, Cook said, took 30 years to sell that many Walkmans. Cook said iPod is still a big market for Apple, which sold 45 million from July 2010 to June 2011.
iTunes now has about 20 million songs, or 20 times as many as it launched with, and with more than 16 billion songs downloaded, it’s the No. 1 music store in the world.
3. iPhone has grown 125 percent year over year and Cook said it’s consistently the top rated in every consumer satisfaction survey he can find. He said iPhone is only five percent of the overall mobile phone market. He believes that over time all handsets will become smartphones.
4. iPad has been a huge success, Cook said. “They’re showing up everywhere” he said, “changing the way teachers teach and kids learn.” Every state has an iPad pilot program and three quarters of all tablets sold to consumers are iPads. Cook said Apple has sold 250 million iPhones, iPods and iPads.
Scott Forstall, senior VP for Apple software said iOS quoted the July ComSCORE report that showed Apple was the No. 1 mobile operating system with 43 percent compared to Android’s 33 percent. He said Apple’s App Store has more than 500,000 apps, including 140,000 for iPad. He said consumers had download 18 billion apps, allowing Apple to pay developers more than $3 billion to developers
Card App: Apple will introduce a new Cards app, where customers will pick a card, and Apple will print it out and mail it, giving the sender a push notification when it’s delivered. It launches Oct. 12 for $2.99 a card mailed in the U.S. and $4.99 per card mailed elsewhere.
iOS5: Forstall talked about the iMessaging, which allows iOS users to send free text messages across all iOS5 devices, including iPads. He mentioned the Twitter integration. You can share pictures from the Photos app and you don’t have to log into Twitter multiple times, which now is a pain.
— Newstand will group all your periodical subscriptions in one place, a la iBooks, and the magazines will download in the background.
— The new camera app lets you double tap the home button, even from a locked screen, and you can take a photo by pressing the volume up button.
— Game Center has been updated to add photos, recommendations and achievement points.
— The Safari browser has a new feature called “Reader” that removes ads and only leaves content in an easily readable page. You can also click a button to add content to read later..
— Mail adds rich formatting, and the ability to move addresses around.
— The “PC Free” feature means you don’t need to tether to a computer anymore.
— Launches Oct. 12 and will update all your devices. You can start a text document on iPhone and pick it up on iPad where you left it. If you take photos on your iPhone they go to all your devices. iCloud will also allow users to download and redownload apps or music and your devices will back up daily to the cloud.
— A new feature “Find My Friends” lets you see the locations of folks who have opted to share their location with you (parents will be hiding this from the children). And there are parental controls.
— iCloud is free for iOS5 and Lion users. You get 5 GB of online data free and more is available for purchase.
— iTunes Match will allow users to upload songs in their library which are not in Apple’s for an annual fee of $24.99. It’ll launch in the U.S. at first, but Apple said it’s “working hard” to bring it to other countries. iTunes match launches at the end of October.
— The touch display on iPod Nano can be shown with big icons instead of four. You can swipe between them. An improved fitness experience allows users to go for a run or walk with no extra sensors needed. There’s 16 new clock faces. It’ll be $149 for 16GB and $129 for 8GB. The iPod shuffle will be $49 for 2 GB
— A new white version will launch and the price points are $199 for 8 GB, a $29 reduction, and $299 for 32 GB and $399 for 64 GB. iPHONE MEDIA RELEASE
iPhone 4S Features Dual-Core A5 Chip, All New Camera, Full 1080p HD Video Recording & Introduces Siri
CUPERTINO, California—October 4, 2011—Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud®, a breakthrough set of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.
“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”
iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption and iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users. iOS 5 will also be available as a free software update for iPhone 4 and iPhone 3GS customers allowing them to experience these amazing new features.*
iPhone 4S also introduces Siri, an intelligent assistant that helps you get things done just by asking. Siri understands context allowing you to speak naturally when you ask it questions, for example, if you ask “Will I need an umbrella this weekend?” it understands you are looking for a weather forecast. Siri is also smart about using the personal information you allow it to access, for example, if you tell Siri “Remind me to call Mom when I get home” it can find “Mom” in your address book, or ask Siri “What’s the traffic like around here?” and it can figure out where “here” is based on your current location. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. You can also get answers, find facts and even perform complex calculations just by asking.
iCloud is a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.
iPhone 4S includes an all new camera with the most advanced optics of any phone. The 8 megapixel sensor has 60 percent more pixels so you can take amazing high quality photos with more detail than ever. iPhone 4S includes a new custom lens, a larger f/2.4 aperture and an advanced hybrid IR filter that produce sharper, brighter and more accurate images. The Apple-designed image signal processor in the A5 dual-core chip is built for performance, and coupled with the features built into iOS 5, makes the camera one of the fastest on any phone. With iPhone 4S, the Camera app launches much faster and the shot to shot capability is twice as fast, so you’ll never miss another shot.
New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can also use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject; and the new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go. New iOS 5 features include built-in Twitter integration and iMessage, so you can instantly share your photos via Twitter directly from the Photos app and send photos via iMessage to individuals or groups. And with iCloud’s innovative new Photo Stream service, a photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®.
iPhone 4S can also now record video in full 1080p HD resolution and with the new video image stabilization feature, you can take richer, smoother videos. Other iPhone 4S video camera improvements include increased sensitivity, sharpness and an increased ability to capture video in low light conditions. With the new iMessage service in iOS 5, you can now instantly share videos with family and friends.
iPhone 4S has the same beautifully thin glass and stainless steel design that millions of customers around the world love, while being completely redesigned on the inside. Apple’s dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life—now up to 8 hours of 3G talk time.
Improving on the innovative stainless steel external, dual-antenna design of iPhone 4, iPhone 4S is the first phone to intelligently switch between two antennas to send and receive. iPhone 4S now supports twice the download speed with HSDPA of up to 14.4 Mbps and iPhone 4S is a world phone, so both CDMA and GSM customers can now roam internationally on GSM networks.**
Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.*** iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 4S will be available in the US, Australia, Canada, France, Germany, Japan and the UK on Friday, October 14 and customers can pre-order their iPhone 4S beginning Friday, October 7. iPhone 4 will also be available for just $99 (US) and iPhone 3GS will be available for free with a two year contract. Siri will be available in beta on iPhone 4S in English (localized for US, UK and Australia), French and German. iOS 5 software will be available on October 12 as a free software update via iTunes 10.5 for iPhone, iPad and iPod touch customers.
iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.
*Some features may not be available on all products.
**Carrier roaming policies apply. HSDPA availability and network speeds are dependent on carrier networks.
***Qualified customers only. Requires a new two year rate plan, sold separately.