Netflix subscribers, your voices have been heard.
In a brief post on his blog, Netflix CEO Reed Hastings announced that the company was shelving plans to split into two companies. One company would have offered streaming video service, the other would have provided DVDs by mail.
That means Qwikster, which was going to be the movies-by-mail division, is being shelved.
From Hasting”s blog:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
Netflix had dropped more than 30 percent market share since the Qwikster spin off was announced. Shares of Netflix rose more than 10 percent in pre-trading markets after the new news broke.