HometechSony Ericsson CEO: Android beats Mango; we underestimated iPhone
October 3, 2011
Sony Ericsson CEO: Android beats Mango; we underestimated iPhone
Sony Ericcson president and CEO Bert Nordberg was quite candid in a far reaching interview with the Wall Street Journal, published Monday.
He said Android was the best choice the company could’ve made as the operating system for its mobile hardware division, which was launched 10 years ago when Japanese-based Sony and Swedish mobile company Telefon AB L.M. Ericsson created a joint mobile venture. The plan was domination of the mobile handset business, but in the interview Nordberg says the company should’ve “taken iPhone more seriously when it arrived in 2007.”
His company has struggled as smartphones have exploded. He tells WSJ that there are plans to change that. By the middle of next year, his company will be out of feature phones altogether and just be doing smartphones. Already 70 percent of Sony Ericsson sales are from smartphones.