Why Tiger Woods buying TaylorMade Golf could be a great idea

A new rumor is circulating that one of the greatest golfers who ever lived, Tiger Woods, is in talks to buy one of the world’s best golf companies, TaylorMade.

The story got legs Thursday when Golf Australia magazine editor Brendan James hit Twitter to say that Sir Eldrick will not only play TaylorMade in 2017, he was thinking of buying the company as part of a group of investors.

Then James was seconded by another leading golf voice, Rick Young, a past president of the Golf Journalist Association of Canada and now a writer who follows the equipment industry.

Adidas currently owns TaylorMade but has made no secret it’s looking to get out of the golf equipment business, which isn’t producing the types of profits it once did.

Adidas bought TaylorMade in 1997 when it was part of a French ski and boot manufacturer called Salomon. TaylorMade paid $1.4 billion for Salomon and eight years later, it bought Reebok for $3.8 billion. TaylorMade also bought two other golf brands, Ashworth ($73 million in 2008) and Adams ($70 million in 2012).

Adidas’ golf apparel sales are strong, up 22 percent in the first quarter of 2016 compared to a year ago. TaylorMade’s golf business was up 6 percent but its overall golf brand, including TaylorMade, Adams and Ashworth, was down 1 percent.

Nike recently announced it was going to stop making golf equipment and continue with its apparel business, which is thriving. Woods is among Nike’s biggest pitchmen, playing swoosh equipment and wearing its gear.

Earlier this week, the world’s currently No. 1 ranked golfer Jason Day signed a seven-figure deal to wear Nike gear.

Nike has already kind of presented Woods’ “TW” line of apparel and shoes in a similar way to Michael Jordan’s Brand Jordan in basketball gear. Jordan’s stuff is Nike, but it has its own logo and branding experience.

Woods having his own official arm of Nike could make a lot of sense, and with his good buddy Day now in the fold, he would have a marketable star as well. And Day already plays TaylorMade clubs and plans to continue.

Woods — whether or not he did it under Nike or on his own — would also add huge star power to TaylorMade, too.

TaylorMade’s Dustin Johnson takes weather-shorterned Barclays — with new kicks

PGA Tour pro and TaylorMade enthusiast Dustin Johnson won the Barclay’s Saturday. The tournament was shortened due to the impending arrival of Hurricane Irene.

Johnson won wearing the company’s new Tour 360 ATV footwear.

Below is the press release:

Carlsbad, Calif. (August 27, 2011) – With hurricane Irene bearing down on the Northeast U.S., TaylorMade-adidas Tour Staff professional Dustin Johnson notched his second-career FedExCup Playoffs victory at The Barclay’s on Saturday, charging home with a brilliant final-round 65 to win by two shots. Johnson, playing the R11 driver and wearing new TOUR360 ATV footwear from adidas Golf, was well-equipped to battle the field, and the soggy conditions at Plainfield Country Club. Weather forecasts calling for hurricane conditions shortened The Barclay’s to 54 holes, but take little meaning away from Johnson’s monumental victory, his fifth career PGA Tour win and first in 2011.

With the win, Johnson moves to No. 4 in Official World Golf Rankings and heads to TPC Boston for the Deustche Bank Championship as the leader in the FedExCup points race. TaylorMade drivers have now been used in 39 victories worldwide this year; more than any other brand.

Earlier this week, Johnson helped TaylorMade Golf, FedEx and the PGA Tour celebrate the delivery of the company’s millionth white metalwood. Disguised as a FedEx driver, Johnson ambushed an unsuspecting consumer in Clifton, New Jersey, with the special delivery containing a gold-plated R11 driver. You can watch, and share, the video by clicking HERE.

What’s in Dustin’s Bag:
R11 driver 9*
R9 fairway 15*
R9 fairway 19*
Tour Preferred MB irons (3-9)
TP xFT ZTP wedges (48*, 54*, 60*)
Penta TP golf ball
adidas golf apparel
adidas Golf TOUR360 ATV footwear

Notable

·         TMaG Tour Staffer Dustin Johnson wins weather-shortened Barclay’s playing R11 driver, wearing new adidas Golf TOUR360 ATV footwear
·         Second-career FedExCup Playoffs win for Dustin Johnson; previously won the 2010 BMW Championship
·         Johnson now ranks No. 4 in the Official World Golf Rankings and heads to the Deutsche Bank Championship leading the 2011 FedExCup points race
·         Johnson’s victory marks the 39th worldwide driver win for TaylorMade Golf; more than any other brand

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TaylorMade releases “all terrain” golf shoe

TaylorMade Golf releases new technology faster than most any company around. And while that may not make the golf shops happy, it’s great for the consumer, and the company’s latest shoe intro could be more of the same.

The company is calling its new Tour360 ATV (all-terrain versatility) — in typical marketing speak — it’s “most technologically advanced shoe to date.”

Hopefully, we’ll get our grubby little hands on a pair to test out and report back to you, but for now we can only tell you what TaylorMade does, that the shoe:

— Utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing. The ATV’s multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.

— Features a dual-density outsole with 10-spikes for sure footedness in all conditions.

— Has a full-grain leather upper with a FitFOAM molded polyurethane insole.

— Will debut Aug. 25 during the Barclays Invitational; has a two-year waterproof warranty, costs $190 (MSRP) and comes in six colors:
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